I will now present hypothetical situations for which microsites can be a possible solution to prioritize our professional or commercial actions.

The following are hypothetical situations for which microsites can be a possible solution to prioritize our professional or commercial actions.

1) Some people seek to have a signature or banner as a digital signature at the bottom of their emails. However, having a professional electronic signature gives you the possibility to have your microsite linked to that signature and obtain a complete, professional and modern system.

2) Another good reason to hire a microsite is a question of investment, development and updating costs, very economical in relation to the same in relation to a conventional web platform. Regardless of the modality contracted, it will always be cheaper.

3) An interesting option is to create a microsite dependent on our main microsite (even linking it to our own domain: microsite.domain.com), or conventional web page to promote an event or a promotion that has a period of duration and that we seek to viralize among our network of contacts and beyond. These microsites can be created in a very short time and with a minimum investment. If we have the option of a lead form available, this gives us the possibility of increasing our contact base.

4) For a business trip to a destination where the language is not our own mother tongue, it can be very valuable to implement a specific microsite that represents us and our products or services in the target language. Allowing in this way, a quick and professional (temporary) way of contact and presentation. Avoiding the necessary work and investment that would be required to translate our website, when even the information we want to share in that case is not total.

5) Creating a membership e-newsletter is very attractive, professional and easy to implement, if we use the functions of a microsite. This works very well in connection with our conventional website, IG publication or similar.

6) Launching a promotional campaign, or for example a solidarity, outreach campaign, is also very effective if you have microsite technology. Without involving the current content of our website, although we can keep it related. Viralization or «guerrilla marketing» is very effective with this technology.

7) Within a company or commercial organization, using design to distinguish roles is one of the many advantages offered by microsites. Here design plays a crucial role in distinguishing different roles and hierarchies in a company. By creating branded digital business cards with different designs for different positions, companies can clearly communicate an employee’s level within the organization. For example, executive-level employees can have business cards with a more premium design, while lower-level employees can have simpler, standardized designs.

8) Creating e-cards for festive moments are also a valuable way to communicate in a professional way and surprise the recipients: anniversaries, birthdays, weddings, openings, moves, etc. are just a few possible examples. We create a single card for all recipients.

9) Set up your online store with microsites. If you have or want to start a small business, you have probably asked yourself: how to build an online store quickly, without complications and with a reasonable budget. If you have a new product or service, e-commerce offers you a window to showcase your products to a wider audience and sell to almost anyone, anywhere. Mobile user experience is at the top of the list in terms of functionality, ranking and communication for any site. Because more than 50% (and this % is increasing) of browsing originates from smartphones and similar devices.

Finally, almost every industry, every profession, every activity has a place with microsite technology. Have you already identified yours?
Contact me so we can do it together.