Microsites are one-page websites (they can be used as landing pages) and they have a responsive format, that is, their design automatically adapts to the size of portable devices, such as smartphones, tablets, but also laptops or desktop computers.
| The evolution towards digital business cards |
| As networking and business relationships shift to email integration, platforms like LinkedIn and other digital tools, the classic paper business card is falling by the wayside. Then it’s time to replace it with the more versatile digital version. Using digital business cards is becoming part of everyday life as online tools become more important. Having your business or professional data available and digitized can make a huge difference in the effectiveness of your business or service communication. The majority of online searches are conducted on mobile devices and already account for 57% of e-commerce sales in the US. |
Targeting mobile device users is smart and will help your brand, product or service reach your target.
Mobile devices dominate Internet traffic and having a site that looks modern and works well on mobile devices is critical. This can differentiate you from your competitors and give your users a new browsing platform experience.
Single-page sites play on something called cognitive fluency, which is basically the idea that our brains prefer simple and intuitive to complicated.
A microsite can enhance that experience for users by offering a simple, precise flow that takes them exactly where they need to be. No visual distractions or overwhelming layouts.
For example, the navigation of our prospects or customers within the environment of the most popular social networks where we invite them to visit us, has the consequence that the control we can exercise over them to access our content is very volatile, due to the high level of visual stimulus to which users are exposed when they enter these environments. Therefore, bringing them in the first instance to our own exclusive web environment is only possible if they enter our own platforms. The ability to capture their attention and retain them there is far superior to all other options.
E-cards allow you to have all your contact information in one place, plus links to websites, social media profiles (similar to Linktree), links to allow meeting requests, collect visitor data, study analytics, update them when you need to and never run out of cards. They are also very useful for, for example: event launches, premieres, newsletters, a microsite for each product or even for each area of your organization.
Digitalization not only offers you technological benefits, but also makes you look very professional.
These microsites or «small websites» can host all the information you need in a visually appealing environment with almost all the functionality of traditional websites.
E-mail signature function
These replace your traditional email signature with a more sophisticated digital signature that can be updated and modified whenever you need to. You can also add links to websites, images, logos and more.
When are microsites an alternative?
Microsites are the perfect alternative for companies, professionals or whoever who have urgent digital needs, want to launch websites quickly and need a server for their online information.
Find more usage scenarios by CLICKING HERE
Do you need more than one website?
This is one of the best features of microsites, because they are the perfect low-cost and fast implementation solution.
Lead Generators
Creating one-page sites for events, launches and other smaller objectives can be a boost for lead generation (capturing customer information). Each of these sites will respond to one of the needs of your target audience, enhancing SEO functions.
How do they differ from Linktree?
These microsites are often called the «B2B brother» of Linktree, which is the most used by B2C users. This has many more uses and benefits than Linktree. The only thing they have in common is the creation of links in bios. Beyond that, you can use them for additional connectivity purposes, networking, data collection, analytics, multiple use cases and much more.
Personal conclusion
I started using microsites in 2021 to improve the presentation of my services.
Creativity plays an important role in achieving the desired impact, and positive customer feedback confirms its effectiveness.
If you are interested in this technology for your business, leave me a comment and let’s discuss it together! Thank you very much.
